This Agreement governs your business's access to and use of the GScoreARS platform. It is designed to protect both parties equally — your property's interests and the integrity of the platform. By registering, you confirm that you have read, understood, and agree to be legally bound by these terms. Please read carefully before proceeding.
1.1 "Agreement" means this GScoreARS Business Member Agreement, including all schedules, exhibits, and amendments incorporated herein by reference.
1.2 "Platform" means the GScoreARS web-based application, database, dashboard, APIs, and all associated services operated by GScoreARS LLC.
1.3 "Business Member" or "You" means the legally registered business entity that completes registration and the individual authorized to bind that entity to this Agreement.
1.4 "Guest Profile" means the aggregated behavioral reputation record associated with an individual registered on the GScoreARS platform, including GScore, tier classification, and experience reports.
1.5 "Submitted Data" means any experience reports, guest records, or related information that you enter into the platform through your account.
1.6 "Reputation Intelligence" means the behavioral reputation data, GScore calculations, tier assignments, and related analytical outputs produced by the platform — which are distinct from and not equivalent to consumer credit reports, background check reports, or investigative consumer reports as defined under the Fair Credit Reporting Act (FCRA).
2.1 By completing the registration process and checking the acceptance box, the Business Member and the individual completing registration on its behalf agree to be legally bound by this Agreement with GScoreARS LLC ("GScoreARS", "we", "us").
2.2 You represent and warrant that you have full legal authority to enter into this Agreement on behalf of the business entity named during registration, and that all information provided is accurate, current, and complete.
2.3 Business membership is available to legally registered business entities including sole proprietors, partnerships, corporations, LLCs, and hospitality groups. GScoreARS reserves the right to verify business credentials and deny or revoke access for documented cause, with written notice provided to the Business Member except where immediate action is required to prevent harm to platform integrity or its members.
3.1 GScoreARS is not a Consumer Reporting Agency (CRA) as defined by the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. (FCRA). The platform does not produce consumer reports, credit reports, background investigation reports, or investigative consumer reports as those terms are defined under FCRA.
3.2 GScoreARS Reputation Intelligence is behavioral reputation data voluntarily contributed by registered hospitality businesses. It reflects documented guest experiences within properties in the GScoreARS network and is intended solely as a supplemental operational tool — not as a basis for employment decisions, housing decisions, credit decisions, insurance decisions, or any other purpose regulated under FCRA.
3.3 You agree not to use GScoreARS data for any FCRA-covered purpose. You acknowledge that you are solely responsible for understanding and complying with all federal, state, and local laws applicable to your use of the platform, including but not limited to fair housing laws, anti-discrimination statutes, and consumer protection regulations.
3.4 GScoreARS data shall not be used as the sole or primary determining factor in any decision to deny service, require a security deposit, or refuse accommodation to any individual. Its purpose is to supplement — not replace — your property's own direct observation, staff judgment, and established operational policies. A GScore or tier classification alone does not constitute a lawful basis for service denial. Multiple documented factors must support any such decision.
4.1 GScoreARS grants you a limited, non-exclusive, non-transferable, revocable license to access and use the platform solely for the purpose of reviewing Guest Profiles and submitting experience reports in connection with legitimate hospitality operations at your registered property or properties.
4.2 You agree to use Reputation Intelligence obtained through GScoreARS only for lawful internal business decisions within your property. You may not share, sell, sublicense, redistribute, publish, or repurpose any Guest Profile data obtained through the platform to any third party, affiliate, franchisor, or brand management entity without the prior written consent of GScoreARS.
4.3 Access credentials issued to your business are for your authorized personnel only. You are responsible for all activity conducted under your account credentials. Credentials may not be shared outside your organization or used to access the platform on behalf of any other business entity.
4.4 You may not use automated tools, scripts, bots, scrapers, or any means to extract, copy, or systematically download platform data beyond what is made available through your authorized user interface.
5.1 When submitting experience reports about guests, you agree that all information submitted is truthful, accurate, and based on verified, documented interactions within your establishment. You shall retain supporting documentation (incident reports, security footage logs, written complaints, transaction records) for a minimum of two (2) years from the date of submission.
5.2 You acknowledge that submitting false, fabricated, malicious, retaliatory, or discriminatory reports constitutes a material breach of this Agreement and may result in immediate account suspension or termination, civil liability to the affected individual, and referral to appropriate regulatory or law enforcement authorities.
5.3 GScoreARS operates a peer-contributed network and does not independently verify every report at the moment of submission. However, GScoreARS maintains a dispute and review process through which any report may be flagged, investigated, and removed if found to violate platform standards. You agree to cooperate fully and promptly with any such investigation, including providing supporting documentation upon request within ten (10) business days.
5.4 Shared Responsibility: You bear primary legal responsibility for the accuracy and lawfulness of your own Submitted Data. GScoreARS bears responsibility for the security, integrity, and proper handling of data once received on the platform. Neither party is responsible for the independent actions of the other, and this Agreement does not create a joint venture, partnership, or agency relationship between the parties.
6.1 You agree not to use GScoreARS data — directly or indirectly — to discriminate against any individual on the basis of race, color, national origin, religion, sex, gender identity, sexual orientation, disability, age, familial status, marital status, source of income, citizenship status, or any other characteristic protected by applicable federal, state, or local law, including but not limited to the Civil Rights Act of 1964, the Fair Housing Act, the Americans with Disabilities Act, and applicable state equivalents.
6.2 GScoreARS's platform is built on behavioral performance data — how guests treat properties, staff, and the hospitality experience. A GScore reflects documented behavioral history and is race-neutral, religion-neutral, and free from any protected characteristic. Any discriminatory application of platform data by a Business Member is a misuse of the platform and a violation of this Agreement.
6.3 Any credible evidence of discriminatory use of the platform will result in immediate and permanent account termination. GScoreARS reserves the right to report such use to the U.S. Department of Justice, the Equal Employment Opportunity Commission, the Florida Commission on Human Relations, or other applicable regulatory bodies.
7.1 GScoreARS provides reputation data and tier classifications as informational tools only. Any perks, upgrades, waivers, or preferential treatment offered to guests — including but not limited to complimentary early check-in, late check-out, security deposit waivers, room upgrades, or amenity access — are offered entirely at your sole discretion as a business decision.
7.2 GScoreARS makes no representation, guarantee, or obligation that any specific benefit will or must be offered to any individual based on their GScore or tier. You are not contractually required to offer any perk to any guest under this Agreement.
7.3 Conversely, GScoreARS does not require or obligate you to deny service or impose conditions on any guest based solely on their GScore. All such decisions remain fully within your authority and are subject to all applicable laws governing your business operations.
8.1 Your obligations: You agree to maintain strict confidentiality of all Guest Profile data, GScore results, and platform outputs accessed through your account. Such information shall be accessible only to authorized personnel with a direct operational need. You shall implement reasonable administrative, technical, and physical safeguards to prevent unauthorized access, disclosure, or use of platform data.
8.2 GScoreARS's obligations: GScoreARS agrees to maintain the confidentiality of your Submitted Data, your business account information, your operational patterns and guest history, and any proprietary information you share with GScoreARS in connection with this Agreement. GScoreARS will not disclose your identity or specific Submitted Data to third parties except: (a) as required by applicable law or court order; (b) to process a guest dispute with the minimum necessary information; (c) with your prior written consent; or (d) in fully anonymized, aggregated form that cannot reasonably identify your property.
8.3 GScoreARS will not sell, license, or commercially exploit your Submitted Data or your business information for marketing, advertising, research, or any purpose unrelated to operating the platform.
8.4 You agree to notify GScoreARS promptly at legal@gscorears.com — and in no event later than forty-eight (48) hours after discovery — of any actual or suspected unauthorized access to your account or any data breach involving GScoreARS data originating from your systems.
9.1 GScoreARS commits to maintaining platform availability of no less than 99% uptime measured on a rolling monthly basis, excluding scheduled maintenance windows. Scheduled maintenance will be communicated to Business Members via email no less than forty-eight (48) hours in advance and will be performed during off-peak hours (between 2:00 AM and 6:00 AM Eastern Time) wherever operationally feasible.
9.2 In the event of unscheduled downtime exceeding four (4) consecutive hours during normal business hours (7:00 AM to 11:00 PM Eastern Time), GScoreARS will issue a service credit equivalent to one (1) day of your applicable subscription fee (or a nominal credit during the free period) upon written request submitted within thirty (30) days of the incident.
9.3 GScoreARS will use commercially reasonable efforts to notify Business Members of significant platform issues via the registered email address within two (2) hours of confirmed service disruption.
10.1 Free Pilot Period: Business membership is offered free of charge for the initial ninety (90) day pilot period from the date of registration activation, with no credit card required and no automatic conversion to a paid plan.
10.2 Transition to Paid Plan: Following the pilot period, GScoreARS may offer paid subscription tiers. Any transition from free to paid access will require your affirmative opt-in action — you will never be automatically charged without your explicit written or electronic consent. Access will revert to a limited free tier if you do not elect a paid plan.
10.3 Price Change Notice: If GScoreARS modifies subscription pricing for existing paid subscribers, it will provide no less than sixty (60) days advance written notice specifying the new pricing and effective date. During this sixty-day window, you may terminate your subscription without penalty or fee. If you do not terminate before the effective date and continue using the platform, that constitutes your acceptance of the revised pricing.
10.4 GScoreARS will maintain a publicly accessible pricing page at gscorears.com, and all price changes will be reflected there at least sixty (60) days before they take effect for existing subscribers.
11.1 Your data ownership: You retain full ownership of the factual incident information and documentation underlying your Submitted Data. By submitting reports to the platform, you grant GScoreARS a non-exclusive, royalty-free license to store, process, and display your Submitted Data within the platform for the purposes described in this Agreement.
11.2 Data export right: At any time during your active membership, you may request a complete export of all Submitted Data associated with your account in a standard machine-readable format (CSV or JSON). GScoreARS will fulfill export requests within ten (10) business days at no charge.
11.3 Upon termination — your rights: Within thirty (30) days of account termination for any reason, you may submit a final data export request to privacy@gscorears.com. GScoreARS will provide a complete export of your Submitted Data within ten (10) business days of that request. After this thirty-day window, GScoreARS is not obligated to maintain your data in an exportable format.
11.4 Post-termination data handling: Following account termination, experience reports you previously submitted will remain on the platform as part of the behavioral record of the individuals concerned, attributed anonymously (without identifying your property by name to the public). Your property name may remain visible within the report to the affected guest solely for the purpose of their dispute rights under Section 13. This is necessary to maintain the integrity and trustworthiness of the network for all participants.
11.5 Platform retention period: GScoreARS retains guest behavioral records for a minimum of seven (7) years from the date of submission, or as required by applicable law, whichever is longer, to support dispute resolution and regulatory compliance. Business account metadata (registration details, login history) is retained for the same period.
11.6 Deletion of business account data: You may request deletion of your business account profile and administrative data (excluding Submitted Data covered under Section 11.4) by submitting a written request to privacy@gscorears.com. GScoreARS will process eligible deletion requests within thirty (30) days, subject to legal retention requirements.
12.1 Joint Controller relationship: GScoreARS and the Business Member are each independent data controllers with respect to the personal data processed under this Agreement. GScoreARS determines the purposes and means of processing data within the platform infrastructure. You determine the purposes and means of entering and using guest data at your property level. Each party is independently responsible for its own compliance with applicable data protection law, including GDPR and CCPA, with respect to the processing activities it controls.
12.2 You agree to: (a) use guest personal data accessed through the platform solely for the permitted purposes described in this Agreement; (b) not process guest data for any purpose inconsistent with this Agreement; (c) implement and maintain reasonable technical and organizational security measures appropriate to the risk; and (d) promptly notify GScoreARS of any data breach or unauthorized access affecting guest data within forty-eight (48) hours of discovery.
12.3 You agree not to re-sell, license, sublicense, transfer, or commercially exploit any personal data obtained through GScoreARS. Any such unauthorized transfer constitutes a material breach of this Agreement and may give rise to significant civil and criminal liability under applicable privacy law.
12.4 Data Processing Agreement (DPA): Where required under GDPR Article 28 or equivalent regulation, GScoreARS will execute a mutually agreed Data Processing Agreement upon written request to legal@gscorears.com. GScoreARS will provide a standard DPA template within fifteen (15) business days of a written request, at no charge.
12.5 CCPA: For Business Members operating in California or processing data of California residents, GScoreARS agrees not to sell, share, or disclose personal information as those terms are defined under the California Consumer Privacy Act. Business Members subject to CCPA may contact privacy@gscorears.com for applicable disclosures and agreements.
13.1 GScoreARS provides a formal dispute process through which registered guests may challenge the accuracy, completeness, or fairness of reports submitted about them. This process is a fundamental component of the platform's integrity and legal standing.
13.2 If a guest files a dispute related to a report you submitted, GScoreARS will notify you promptly and request supporting documentation. You agree to respond within ten (10) business days with all relevant documentation substantiating the report.
13.3 GScoreARS's dispute review panel will evaluate the evidence from both parties and make a determination within thirty (30) days of receiving complete responses from all parties. Determinations may include: (a) upholding the report as submitted; (b) modifying the report's severity or classification; (c) removing the report from the active record; or (d) flagging the report as "under review" pending further documentation.
13.4 You may appeal a dispute determination by submitting additional documentation to legal@gscorears.com within fifteen (15) days of the determination notice. GScoreARS will conduct a secondary review within twenty (20) business days. The secondary review decision is final within the platform's internal process.
14.1 Your representations: You represent and warrant that: (a) your business is duly organized, validly existing, and in good standing under the laws of its jurisdiction of formation; (b) you have all necessary authority to enter into and perform under this Agreement; (c) your use of the platform will comply with all applicable federal, state, and local laws and regulations; and (d) all information you provide to GScoreARS is truthful, accurate, and not misleading.
14.2 GScoreARS's representations: GScoreARS represents and warrants that: (a) it has the legal authority to enter into this Agreement and to provide the platform services described herein; (b) the platform, as delivered, does not knowingly infringe any third-party intellectual property rights; (c) GScoreARS maintains and will continue to maintain commercially reasonable security measures to protect data stored on the platform; and (d) GScoreARS will operate the platform in material compliance with applicable federal and state law.
15.1 GScoreARS provides the platform on an "as is" and "as available" basis, except as expressly stated in Section 9 (Platform Availability). GScoreARS does not warrant that the platform will be error-free, that all reputation data will be complete or accurate, or that the platform will meet every specific operational requirement of your business.
15.2 To the maximum extent permitted by applicable law, neither party shall be liable to the other for any indirect, incidental, consequential, special, exemplary, or punitive damages — including lost profits, lost revenue, loss of data, business interruption, or reputational harm — arising out of or related to this Agreement or the use of the platform, even if advised of the possibility of such damages.
15.3 Liability cap: GScoreARS's total cumulative liability to you for any and all direct claims arising under this Agreement — including claims of platform failure, data inaccuracy, or breach of this Agreement — shall not exceed the greater of: (a) the total subscription fees actually paid by you to GScoreARS in the twelve (12) calendar months immediately preceding the event giving rise to the claim; or (b) five thousand U.S. dollars ($5,000.00). This limitation applies regardless of the theory of liability — contract, tort, strict liability, or otherwise — and regardless of whether GScoreARS was advised of the possibility of such damages.
15.4 Exceptions to cap: The limitation in Section 15.3 shall not apply to: (a) GScoreARS's indemnification obligations under Section 16.2; (b) damages arising from GScoreARS's gross negligence or willful misconduct; or (c) GScoreARS's breach of its confidentiality obligations under Section 8.2 or 8.3.
15.5 Force Majeure: Neither party shall be liable for any failure or delay in performance resulting from causes genuinely beyond its reasonable control, including acts of God, natural disasters, government-ordered shutdowns, cyberattacks originating from third parties, power grid failures, or internet infrastructure outages. The affected party must notify the other within seventy-two (72) hours of the force majeure event and use commercially reasonable efforts to resume performance as quickly as practicable.
16.1 Your indemnification of GScoreARS: You agree to indemnify, defend, and hold harmless GScoreARS LLC, its officers, directors, members, employees, agents, and contractors from and against any claims, liabilities, damages, losses, and expenses — including reasonable attorneys' fees — arising out of or in connection with: (a) your misuse of the platform or violation of this Agreement; (b) false, inaccurate, retaliatory, or discriminatory reports you submit; (c) your violation of any applicable law or third-party right; or (d) any data breach originating from your systems, credentials, or gross negligence.
16.2 GScoreARS's indemnification of you: GScoreARS agrees to indemnify, defend, and hold harmless your business, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses — including reasonable attorneys' fees — arising out of or in connection with: (a) GScoreARS's material breach of this Agreement; (b) GScoreARS's gross negligence or willful misconduct in operating the platform; (c) a third-party claim that the GScoreARS platform, as provided, infringes a valid intellectual property right; (d) a data breach originating from GScoreARS's own systems, infrastructure, or personnel; or (e) GScoreARS's violation of applicable data protection law in its handling of platform data.
16.3 The indemnified party must: (a) promptly notify the indemnifying party in writing of any claim for which indemnification is sought; (b) grant the indemnifying party reasonable control of the defense and settlement of such claim; and (c) provide reasonable cooperation and assistance at the indemnifying party's expense. The indemnifying party shall not settle any claim that imposes obligations, restrictions, or liability on the indemnified party without prior written consent.
17.1 Termination by you: You may terminate this Agreement at any time by submitting written notice to legal@gscorears.com. Termination takes effect thirty (30) days after receipt of your notice, during which time you retain full platform access. During the free pilot period, termination takes effect immediately upon request.
17.2 Termination by GScoreARS for cause: GScoreARS may suspend or terminate your access immediately and with written notice if you: (a) submit false, fabricated, or discriminatory reports; (b) engage in discriminatory use of the platform in violation of Section 6; (c) materially breach any provision of this Agreement and fail to cure such breach within fifteen (15) days of written notice from GScoreARS; or (d) engage in conduct that poses an imminent legal or reputational risk to platform members or GScoreARS.
17.3 Termination by GScoreARS without cause: GScoreARS may terminate this Agreement without cause upon sixty (60) days written notice. In such event, GScoreARS shall provide you with a full data export of your Submitted Data at no charge within ten (10) business days of the termination notice, and shall refund any prepaid subscription fees covering the period after the effective termination date on a pro-rata basis.
17.4 Effect of termination: Upon termination: (a) all access licenses granted under this Agreement cease; (b) you must cease use of the platform and delete any cached guest data in your possession within thirty (30) days; and (c) any unpaid subscription fees that were contractually due prior to termination remain payable.
17.5 Survival: The following sections survive termination: Sections 6 (Non-Discrimination), 8 (Mutual Confidentiality), 11 (Data Ownership & Retention), 15 (Limitation of Liability), 16 (Mutual Indemnification), 18 (Governing Law), and 20 (General Provisions).
18.1 Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Florida, United States, without regard to its conflict of law principles.
18.2 Informal Resolution First. Before initiating any formal legal proceeding, the parties agree to attempt good-faith resolution of any dispute. The party asserting a dispute shall provide written notice to the other specifying the nature of the dispute and the relief sought. The parties shall have thirty (30) days from delivery of that notice to resolve the dispute informally. This informal period may be extended by mutual written agreement.
18.3 Binding Arbitration. If a dispute is not resolved informally within the period described in Section 18.2, it shall be submitted to final and binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. Arbitration hearings shall be conducted remotely via videoconference by default, unless both parties mutually agree to an in-person venue. The arbitrator shall have the power to award any remedy available at law or in equity. The arbitral award shall be final and binding and may be entered as a judgment in any court of competent jurisdiction. Each party shall bear its own legal fees in arbitration, and AAA administrative costs shall be shared equally, unless the arbitrator determines otherwise based on the merits.
18.4 Injunctive Relief. Notwithstanding the arbitration obligation, either party may seek emergency injunctive or other equitable relief in any court of competent jurisdiction to prevent irreparable harm pending the outcome of arbitration. Such relief does not waive the right to arbitrate the underlying dispute.
18.5 Class Action Waiver. Each party waives any right to bring or participate in any class action lawsuit, class-wide arbitration, or any other consolidated or representative proceeding. All disputes shall be resolved on an individual basis only.
19.1 GScoreARS reserves the right to modify this Agreement. For material modifications — defined as changes that materially affect your rights, obligations, data handling, fees, or liability — GScoreARS will: (a) provide no less than forty-five (45) days advance written notice via email to your registered address and via a prominent in-platform banner; and (b) require your affirmative acknowledgment of the change upon your next platform login before the change takes effect for your account.
19.2 If you do not agree to a material modification, you may terminate your account without penalty before the effective date of the change by notifying GScoreARS in writing. GScoreARS will refund any prepaid fees covering the period after your termination date on a pro-rata basis.
19.3 Non-material modifications — such as typographical corrections, clarifications that do not alter obligations, or changes required by law — may take effect upon posting to the platform with reasonable notice, and do not require your affirmative acknowledgment.
20.1 Entire Agreement. This Agreement, together with the GScoreARS Privacy Policy and any executed Data Processing Agreement, constitutes the entire agreement between the parties with respect to the subject matter herein and supersedes all prior negotiations, representations, discussions, or understandings, whether written or oral.
20.2 Severability. If any provision is found invalid, illegal, or unenforceable by a court or arbitrator of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible, without affecting the validity of the remaining provisions.
20.3 No Waiver. A party's failure to enforce any right or provision of this Agreement shall not constitute a waiver of that right or provision. Any waiver must be in writing and signed by an authorized representative of the waiving party to be effective.
20.4 Assignment. You may not assign or transfer your rights or obligations under this Agreement without GScoreARS's prior written consent, not to be unreasonably withheld. GScoreARS may assign this Agreement in connection with a merger, acquisition, or sale of substantially all of its assets, provided that GScoreARS gives you thirty (30) days prior written notice and the successor entity assumes all obligations under this Agreement. If the assignment materially alters your rights, you may terminate without penalty within that thirty-day window.
20.5 Relationship of the Parties. The parties are independent contractors. Nothing in this Agreement creates or implies any partnership, joint venture, employment relationship, or agency between GScoreARS and the Business Member.
20.6 Notices. All formal legal notices under this Agreement shall be delivered in writing by email with confirmation of receipt, or by certified mail to the addresses on file. Notices to GScoreARS: legal@gscorears.com — GScoreARS LLC, Legal Department, Orlando, Florida. Notices to you: the email and mailing address registered to your account.
20.7 Counterparts & Electronic Signature. This Agreement may be accepted electronically. Your digital acceptance via the registration checkbox constitutes a valid, binding, and enforceable electronic signature under the Electronic Signatures in Global and National Commerce Act (E-SIGN Act) and applicable state law. Electronic acceptance is legally equivalent to a handwritten signature.
21.1 For questions about this Agreement, platform usage, data rights, or compliance, please contact us at the appropriate address below: